Project Overview

The Challenge

The Result

The villa was facing declining bookings and relied heavily on third-party booking platforms, with outdated, low-quality visuals that made it difficult to attract new guests or drive direct bookings.

To regain independence and increase direct bookings, JanStr.Cinematics created a full-coverage library of high-quality marketing assets for social media, the website, and booking platforms. Paired with a clear content strategy, the villa markets itself effectively through its own channels for over 3 months just with this content library.

Showcasing the ameneties, activities, and brand image of Villa Bunga Melati.

Cinematic Reels

Our strategy to maximize direct bookings is built on three core pillars. First, we create authentic, organic content (such as Reels) to generate strong reach and spark interest among potential guests. Next, we amplify this attention through targeted, high-quality ads that guide the right audience to the website with a clear call to action. Finally, a conversion-focused website featuring compelling visuals and intuitive booking options turns this qualified traffic into confirmed villa bookings.

Villa Hero Video

A hero video accelerates website conversions by making a strong first impression, building trust within seconds, and visually immersing visitors in the experience, turning interest into intent from the moment they land on the website.

Trending Reels

An FPV one-take is the most effective way to showcase a villa’s location, size, and amenities in seconds, guiding viewers seamlessly through the entire space and creating an immersive, easy-to-understand overview that feels both dynamic and authentic.

FPV Onetake

UGC Reels

Gallery

Showcasing the ameneties, activities, and brand image of Villa Bunga Melati.