Project Overview

The Problem

As a young brand just six months into its journey, Jostal Watches lacked a comprehensive media library following its initial launch. This content gap became critical with the release of their third model, the "Nunatak." Launched after the brand's primary commercial production, this sleek, black-and-white timepiece had no dedicated, high-impact assets. To drive awareness and product launch momentum, the Nunatak required its own distinct visual narrative to showcase its premium identity.

Introducing Nunatak, the newest Jostal watch model.

The Solution

To give the model the spotlight it deserved, JanStr.Cinematics produced a dedicated commercial set against the rugged environment of the Alps.
By embedding the timepiece into an alpine narrative, the visuals naturally highlighted its durability, practicality, and design. Delivered alongside a strategic package of targeted social assets and premium photography, this campaign gave the Nunatak a powerful independent identity and provided Jostal with high-converting assets for all digital platforms.

DoP & Director: Jan Stramka
Edit & Color: Paul-David Rössler

Gallery

Product and lifestyle shots of the Jostal watches.